

MOL
Nowadays, many people have a busy life. Sometimes they are reminded of previous memories, but it is not easy to recall them. They also use their smart phones for task-oriented activities like taking pictures, recording videos and voices, writing memos, and others. But many of the activities might not be kept in their memory. Even though they remember memories of the activities, they sometimes cannot link current events with these activities. However, if an app provides tracking biography for location history, and adding the activities to the location history automatically, it is really helpful for users to recall the memories. MOL(Memories of Locations) provides users to keep their memories of locations with media activities.
Role
UX/UI Design
Tools
Illustrator, Photoshop, XD, After Effects
Problem Statement
Problems
– Sometimes we need to remember some memories, but we are not able to.
– Sometimes people need to check their history of location, but it is not easy to track without correct data.
– Sometimes we want to keep some memories with media, but it is not easy to organize media with information of location and time.
Goal
For users to keep their memory and remember something important, provide timely location history and automatically add media and activities to the history.
Challenges
– Track users’ location with time interval for providing location history.
– Recognize users’ phone activities and add some of them to the timeline automatically.
– Provide a good, organized timeline to remember memories easily.

Key Features
1. Making location history with tracking

It tracks your location with time interval depending on time interval settings. Therefore, the track- ing automatically has your location history, and it helps you remember where you were on a certain day. It also shows your location history on the timeline and map, so you can check easily your loca- tion path, visiting places and others.
2. Automatically add media and activity log

It automatically adds your phone activities to your location history timeline. If you take a picture with your phone, the picture will be shown on your timeline. Therefore, you can see your location history with the picture. Depending on how you adjust your settings, it automatically adds media like text, photo, sound, and video, and adds your use of some applications. It helps you keep your memory more efficiently.
3. Designed to keep special memories with information of location and time

If you want to keep a special memory, you can add and edit the memory on the timeline. Therefore, you can make the timeline more worthwhile. You can also see special memories on the special memory section, and add media and detailed description.
Competitors & Inspirations
- Location History
- Memory Keeper
- Timely
-
1. Location History
https://play.google.com/store/apps/details?id=com.homedev.locationhistory&hl=en_US&showAllReviews=true
Location History is an app to help users remember where they were yesterday, the day before yesterday or a year ago. Users can find tracks, locations, places where they’ve been, they can view their individual distance, which they covered, check the time that they spent.
Pros
– Provides and displays all records of tracks and locations on the map.
– Provides calendar to show location data on a certain day.
– Provides timeline to check easily the movement on a certain time.Cons
– Like Google map, only focus on the tracks and locations.
– The timeline is simple, but does not give detail information.
– Privacy issue. -
2. Memory Keeper
https://play.google.com/store/apps/details?id=crepes.and.geeks.memorykeeper&hl=en_US
Memory Keeper is a simple diary app which helps users store your dearest memories free of charge. Photos, personal notes, video and voice recordings, calendar, reminders, users name it.
Pros
– Provides media connections to post media for better memory keeping.
– Provides timeline and calendar.
– Easy to use.Cons
– Not support location data.
– Users need to write and post something for memory keeping.
– Current Version is 1.0 – This app is growing, so not perfect yet. -
3. Timely Automatic Time Tracking
https://itunes.apple.com/us/app/timely-automatic-time-tracking/id619462420?mt=8
Timely solves the problems of time tracking by doing the job for users. Track work, log billable hours and create accurate time sheets with fully automatic time tracking.
Pros
– Automatically tracking time whenever the app is activated.
– Automatically connect users’ activities and show the timeline with all activities.
– Provide web and desktop application.Cons
– Designed for business purposes, not personal purposes.
– Focus on the time tracking for work, not the memory.
– Complicated to use.
Target Audience
The target audience is the age of 18 ~ 60 years old people, who are easy to forget something happened to them before, and want to keep some good memories.
Personas & User Stories
- Annette
- Ronny
- James
-
Age: 48
Occupation: Agent
Status: Married
Location: Fresno, CA
“I’d like to use a platform to help me remember my old memories.”
Annette Nicole
Annette is a worker in a health insurance company and housewife. She has had valuable experiences with her family and friends. She had sever- al experiences that some hazy memories came across her mind. She wanted to make clear the memories, but it was not easy.
Frustrations
– Fail to get evidence to make clear the hazy memories.
– Did not find a good way to organize some precious memories.Goals
– To find a better way to remember her old memories clearly.
– To keep good memories with a good service.User Story
-
Age: 23
Occupation: Student
Status: Single
Location: San Francisco, CA
“I hope to have a good solution to organize my photos automatically with information of locations.”
Ronny To
Ronny is a student at University of San Francisco. His major is media studies, and he likes to take pictures with his cellphone and camera. He took many pictures and it is hard to organize them. Therefore, when he checked some old photos, he could not remember the location and time. He tried to guess where he took the picture, but the picture was unfamiliar to him.
Frustrations
– Cannot remember about pictures he took before.
– See many unorganized files that do not have information.Goals
– To get a solution to organize phone activities automatically.
– To add media to his timeline with correct information of time and location.User Story
-
Age: 56
Occupation: Engineer
Status: Married
Location: Scottsdale, AZ
“If there is a way to keep memories of locations, it would be useful to find a stuff l lost before.”
James Fienberg
James is a supplier quality engineer in Scottsdale, Arizona. He went on many business trips for visiting his company’s subcontractors, and he visited many different places during his business trip. He had a bad experience losing his personal belongings and he could not find it. When he realized he lost it, he tried to recall his memory. However, he visited many places, so he was not sure where he left them.
Frustrations
– Cannot recall some memories during his busy time.
– Did not find the way to get some tracking information.Goals
– To limit the time spending on recalling his memories.
– To get some track record in case of an emergency.User Story
Information Architecture

Wireframe

Task Flow
- Task 1
- Task 2
-
Task 1 : Using the app, find out the location where the user was on Christmas Eve 2017 between 7pm and 8 pm.
-
Task 2: Last evening, the user did welcome party for a new roommate. Add the event as a special memory.
Branding
Typography & Color Choices

Logo Design

Final Design

Proof of Concept
Find out the location where the user was on Christmas Eve 2017 between 7pm and 7:30pm. Then add it as a special memory.
